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Heat Mapping Technology for Retailers: Optimize Merchandising & Optimize Revenue
Heat Mapping Technology for Retailers: Optimize Merchandising & Optimize Revenue
Retailers want to know which products and merchandise displays interest customers the most and promotional products that attract customers into the store. To optimize marketing efforts and maximize revenue, heat mapping solutions enable retailers to view a color-coded map that details the amount of time shoppers spend in specific store areas.
Heat maps use color-coding to reveal hot spots and dead zone within all types of retail stores, including box retailers, coffee shops, and grocers. This data can help store owners and managers to enhance placement of promotional products throughout the store to maximize revenue.
By layering this data over time, retailers can gain insights into how to best place items in store, and how to design the overall store layout.
Fisheye cameras capture panoramic high-definition images over an impressively wide area, while its heat-mapping function provides a color-coded map. The map’s color coding can be used to gather relevant business intelligence to optimize business operations. With heat-mapping technology, fewer cameras deliver more comprehensive views and data than compared to competitors. The installation is also cost-effective, making it ideal for a wide range of retail applications, including shopping malls, box retailers, mom and pop shops, as well as grocers.
Tech Check offers a wide range of physical security solutions and can integrate new technologies into existing networks.